Increasing the usability of their eCommerce website is necessary for online entrepreneurs because it signifies that an e-store is likely to get more sales and conversions.
Do you think that just marketing your brands or products is enough to drive traffic on your eCommerce website? The competition in the online business world has got tighter, so you also need to focus on enhancing design and usability of your website.
To increase the usability of your website, you need to have a responsive web design so that creating an enhanced user-experience could become easier. Other than improving the look you need to improve the usability of your website because if a visitor is not satisfied with the user experience on your website, it would switch to your competitor just by a single click.
It does not matter how good the quality of your products is and how effective your marketing and advertising campaigns are, customers would only want to purchase if they can easily navigate your website to get detailed information.
Here is how you can increase the usability of your website.
Live Chat Button
The most effective and quick method of enhancing an eCommerce website’s user experience is to incorporate a live chat button in it as for offering maximum ease and convenience this makes a statement. These days, users like to visit a website more often which has this chat facility because it assures them that they can get instant and real-time assistance any time during the purchase process.
Choose chat software which offers maximum features and place it on the most visible location on your website so that customers don’t need to rack their minds to get assistance. With the help of it you can even proactively approach a potential client by sending a proactive message. During one-on-one conversation with your clients you can provide them on-the-spot, real-time and personalized assistance; this way, they can have a brick and mortar shopping experience but in a much more convenient and advance way.
Even to facilitate the international clients you can provide multilingual support through live chat and this certainly plays a significant role in bringing international clients on an e-store. This level of personalized service helps generating positive word-of-mouth from your customers.
Call-to-Action and Log-in Buttons
A call-to-action button actually serves as an instant contact center using which a potential client can place an immediate online order. You need to decide about the type of content, button size, font, colors, wordings and positioning while creating an effective call-to-action so that it could provoke users to place an order. Offer short log-ins because customers are never interested in filling up long forms.
Don’t Make Registration Compulsory
Some of the eCommerce websites make it compulsory for customers to register before finalizing a purchase. As a result, they have to face increased shopping cart abandonment because customers would never like to waste their time on long registration forms. Therefore, always offer an option of ‘guest users’ so that those who are not willing to register, could conclude their purchase process without any hurdle.
Easy Payment Options
Don’t restrict your payment options to just one method; instead you must provide multiple choices so that customers find no reason of leaving your eCommerce website amidst of an online purchase. It has been proved form different researches that difficulty in online payment method is one of the reasons for online buyers to quit a p purchase.
Thus, bringing an overall improvement in a website’s structure and online customer service standard, an entrepreneur can increase its website’s usability to a greater extent.