COVID-19 Lockdown SEO Plan

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Who would have thought that in 2020 we would have seen such significant changes to our lives, almost overnight? These changes have seen many businesses heavily impacted by lockdowns across the globe. With large cities and communities of people staying at home, limited foot traffic to retail stores has meant many businesses have shifted their focus to online shopping and delivery services.

With these big increases in online activities, it is now more important than ever that SEO Services remain the constant in your online marketing initiatives. To ensure your business’ organic rankings continue to rank highly within search results, it is our responsibility as an SEO Agency to ensure we fight even harder for every one of our clients’ keywords in this highly competitive online environment.

Online shopping is ever-increasing in popularity with most businesses choosing to capture shoppers online as well as in store. However, with in-store shopping at record lows, increasing traffic to online stores is a primary goal of many businesses. Establishing your brand online with SEO Services or Online Marketing Services, should be the foundation for promoting your business online. An experienced SEO Agency can design a lasting and effective SEO Strategy to increase your search traffic and direct sales to your website.

Effective SEO Services from a leading SEO Agency is an extremely important long-term marketing tool which provides a wide range of benefits for businesses looking to be noticed online.

Some key points to consider in your online marketing plan, include using SEO to:

Attract New Customers
Target Long-Term Growth
Build Trust & Recognition
Provide Informative Content
Win New Customers Locally
Further Understand your Customers
Use SEO to attract new customers

Organic traffic fluctuations have been quite turbulent so far in 2020. Our SEO Agency has seen steep increases and severe declines across a range of industries, for no rational reasons on a daily-basis. With these huge fluctuations, we have also noticed that these drops in keyword rankings have also provided us with additional opportunities to implement SEO Strategies, which have seen these keywords come back even higher in a very short period of time. This is a time to capitalise on keyword fluctuations as they are happening across the board. By taking advantage of these SEO opportunities, you will be able to edge ahead of your competitors, both now and in the future.

The benefits of a long-term SEO strategy

SEO is also integral to positive returns in your brands long-term growth online. Capturing the potential customers who search for products and services online can be highly competitive and holding the top spots on search engines will go a long way to securing valuable visibility online and a steady flow of FREE or Unpaid enquiries to your business.

To earn a top spot on search engines you will be competing against other businesses fighting for the limited spaces available for keywords being actively searched. Gaining a prominent place involves a smart SEO Strategy, which includes making design and content tweaks to your website, to ensure it adheres to SEO best practices. SEO Agencies can provide you with key advice and objectives to get you ranking highly online. Businesses who take these SEO opportunities during this Covid-19 Lockdown, will see tremendous benefits and will set a foundation for substantial growth, long after the lockdowns will eventually end.

SEO builds trust & recognition

During hardships such as the Covid-19 lockdown, earning trust from your customer base is key. Having trust from consumers will ensure that your products and services are considered by shoppers.

Operating a business which is recognised online as genuine and trustworthy involves some key elements which can be targeted with an effective SEO Strategy from an experienced SEO Agency. For example, many internet users only check the first couple of search result pages when searching online, having your site listed on those pages is vital. Additionally, consumers read Google reviews and check for business listings when making purchasing decisions. Having a highly visible and reputable business online plays an integral role in how your products and services are to be perceived.

Why content is so important with SEO

A great way to lead more traffic to your website is to provide meaningful and useful content.

If potential customers find your site organically when looking for answers online, search engines will reward your SEO efforts, for providing informative content. Encouraging visitors to your website with blog posts, news articles and even email newsletters, will provide new ways to increase traffic to your website. This increased traffic is highly valuable because people looking for information on topics related to your business will be much more likely to be interested in products that your business provides. These people can often be converted into customers using the right SEO strategy. This is a great way for you to combine effective content writing and aesthetically pleasing web design elements, to funnel interested consumers to your website.

Win New Customers Locally with SEO

With most people confined to their homes during this difficult time, it is a great chance to win new business locally. A strategy from your SEO agency which specifically targets your local area can be highly effective. Search engines often see people looking for products and services with their region or suburb included as keywords. If you can ensure that your business ranks highly for area-specific keywords you will see a rise in local traffic, which is important with most people only shopping within their immediate area during lockdown periods.

Alternatively, if you run a business across a-number-of locations, a Metropolitan-wide SEO strategy, or one which focuses on the areas in which you operate can achieve significant results, especially for businesses relying on local pickup and delivery.

Using SEO to understand your customers

Getting a greater understanding of the types of customers who look for and purchase your products and services is very helpful in creating an SEO strategy, in order-to find similar consumers. Noticing what keywords are popular through your SEO services will provide valuable insights which can be used to refine your SEO strategy. Interestingly, you can also see what web pages are getting the most traffic and adjusting your website to take advantage of what is working well on those pages. This information can provide you with goals and direction for perfecting your long-term online marketing strategy.

SEO for Cleaning Services, Home and Kitchen Cleaning, Car Cleaning, and Many other Cleaning Related Services-

Now these days people are looking for COVID-19 safe cleaning services, I assume that you will be following the safety parameters. If it is part of your services, I assure you can bring a load of traffic. As I am especially suggesting this to all my clients. For business like yours, I would recommend you to offer safe cleaning services. I got to know in my latest SEO research, cleaning services are in demand for many new vacant properties.

I’ll highly recommend you to includes it in your service. I tweak it for my SEO clients and its is trending now.

Digital marketing will change post COVID-19

As both a consumer and a strategist for a leading digital marketing agency, I have been fortunate to look at this Covid-19 pandemic from two very different views. The world as we know it has changed and to say that everything will go back to the way it once was, is a fairy tale. Never-before in our generation have we been forced to completely rethink our daily routines, spending habits, and social interactions, which have up until now, required little thought.

Covid-19 has made us re-evaluate the importance of most things in our lives. It’s encouraged us to become more aware of the things that we feel are necessary to survive, in order-to get through this extremely difficult time. Consumer discretionary spending has either slowed down or for a lot of people, has come to a complete and abrupt halt, and as-a-result has caused a significant down-turn in the economy.

Social distancing laws have meant that businesses have either shut down completely or have been forced to operate remotely and in doing so, has meant that most businesses have seen sharp declines in sales and business enquiries. These swift reductions in sales and enquiries have seen businesses take drastic steps to save whatever little they have left to keep their businesses afloat.

For most businesses, when panic sets in, it’s usually advertising and marketing budgets that are most likely to be impacted. Businesses often think that by reducing or even cutting their advertising and marketing budgets, will save them money and help their businesses survive. Unfortunately, this way of thinking couldn’t be further from the truth. When a digital media agency is advised to pause all advertising and marketing, it stops a businesses’ ability to secure new sales enquiries, and you are potentially cutting off its pipeline of opportunity. But what is most damaging for businesses who adopt this approach, is that the longer they implement this cost-cutting method, the longer their business will take to recover, once this Covid-19 pandemic subsides.

What the Covid-19 pandemic has shown us, is that due to isolation laws, there are more and more people searching for products and services online. And our digital agency in Sydney has been able to highlight these tremendous increases in search volumes to our clients, across a wide range of industry sectors. Our digital agency has identified that the consumer appetite for a variety of products and services, is still very much alive, but more importantly our digital advertising agency has seen our clients’ online sales increase by as much as 300% in this time.

This type of online growth has seen many businesses change the way they do business. From typically selling their products through bricks and mortar stores, to selling their products online. For service based businesses, people have been presenting and doing business via video meeting platforms like Zoom, and as-a-consequence have still managed to keep providing quotes in the hope to secure new business. Although the streets have been quiet and a lot of businesses across the board have and are still struggling, there is a certain need and opportunity at-the-moment to capitalise on this new norm of doing business.

As a digital marketing agency in Sydney, we have a tremendous cross-section of clients, and although there was panic in the first week or so of the lock-down, we have been able to quickly adapt and implement digital marketing services, which are able to take full advantage of the crisis. In some cases, we have increased client advertising budgets, because of the type of products they sell online, and they have seen tremendous increases in revenue. In other instances, we have reduced online advertising budgets to focus more on online marketing services which will meet their long-term brand awareness objectives. Our marketing agency in Sydney, has been able to apply various marketing techniques to ensure every-one of our clients have been able to adjust their digital marketing approach to suit this new environment.

Our team of designers, marketers and developers have been very busy helping our clients take full advantage of the opportunities which lay ahead. And you might be wondering, what are the opportunities for businesses which have come out of the Covid-19 pandemic:

We have created virtual meeting enquiry forms to still capture potential enquiries for our clients who are not able to meet on site to provide quotes, but are still able to produce quotes remotely
Created additional content for client websites, to improve their search engine ranking results, through SEO services.
Redefied our clients online advertising budgets to focus on audience building, to ensure our clients’ brands are top of mind with their customers, which is important for maintaining awareness in the marketplace
Our online marketing agency is lucky to positioned at the forefront of this pandemic, when it comes to evaluating consumer sentiment and spending habits. The digital marketing results and data we have collected during this time, has enabled us to understand how brands can effectively connect with their audiences, not just for now, but for long after the Covid-19 pandemic subsides.

We have noticed some very interesting trends during this time, but what is most exciting to see, is how we as consumers have banded together and have now re-evaluated what is truly important to us and what we genuinely need in our lives. If anything, this virus has encouraged us to get back to basics and this has been evident in how we consume content online. Do we want to see celebrities telling us that we are all in this together, from their luxurious homes? No, we don’t! Do we want to be bombarded with advertising from influencers who are out of touch with their audience and are more interested in how many fans they have? Certainly not!

But what is truly interesting during this time of uncertainty, is that people are still happy to spend money on items which they may not necessarily need but will make them happy. These little luxuries or items which can put a smile peoples’ faces, demonstrates that we have not lost hope, and although the bulk of our spending will be directed towards essential items, there is still an appetite for items which provide pleasure and can give us something to look forward to.

As being a content marketing agency, we can deduce that our audiences are reacting very positively to our marketing content, which is beneficial to their lives, and not just an ideology of something which doesn’t matter or has no substance. Now, I am not saying that we as consumers don’t want to see any advertising which may be quite aspirational, but what we have noticed across the board, is that if a product or service offers true value, then it will be welcomed by consumers.

What does this mean for digital marketing services after COVID-19?

Our messaging needs to be more targeted now than ever before
We need to understand the persona of the new consumer post Covid-19
The content we deliver needs to have substance and provide true value
We still need to focus our efforts on long-term growth strategies
Building trust & recognition between brands and consumers is critical
Brands have now realised there are new ways to operate their businesses
Innovation should now be front and centre in any business operation
SEO services are absolutely-vital post Covid-19 for long-term growth
Digital marketing services like Google Advertising should complement SEO not dominate advertising budgets
Websites are more important now than ever before, as this is the first touch point
RGC Advertising is a digital marketing agency in Sydney, who has been delivering online marketing services to brands since 1998. We have seen many advancements over the years, and with these advancements have come an overload in how we consume content. However, what is extremely exciting is how the basics haven’t and will not change post Covid-19, and that consumers will want to continue to rely on brands whom they trust, with products and services which are reliable and can add tremendous value to their lives as-a-whole.

Consumers don’t want to listen to influencers who don’t share their sentiments and they certainly don’t want to continually see the same brands advertising the same things on the same channels, with little thought for their audiences, just because they have money to throw at it.

The brands that will adopt this simple approach and keep their audiences top of mind will certainly be rewarded for years to come!

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